INDEX
INTRODUCTION PART
1. GETTING STARTED WITH GOOGLE ADSENSE
1.1 THE BASICS: BUILDING YOUR SITE
1.2 NAMING YOUR SITE
1.3 CHOOSING A HOSTING SERVICE
1.4 DESIGNING THE SITE
1.5 CREATING CONTENT
1.6 GETTING STARTED WITH BLOGGER.COM
1.7 SEARCH ENGINE OPTIMIZATION
1.8 LINKS
2. ADSENSE - MAKING THE MONEY!
2.1 WHAT IS ADSENSE?
2.2 SIGNING UP MADE EASY
2.3 GOOGLE POLICIES
2.4 AS EASY AS 1-2-3!
3. HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"!
3.1 AD FORMATS: "DRESS" YOUR ADS FOR SUCCESS!
3.2 DON'T "LOOK" LIKE AN AD
3.3 MEET THE ADSENSE FAMILY
3.4 TEXT ADS - GOOGLE'S FINEST
3.5 IMAGE ADS - BUILT TO BE IGNORED
3.6 LINK UNITS - GREAT LITTLE STOCKING FILLERS
3.7 EXPANDED TEXT ADS - SHRINKING CONTROL OR EXPANDED INCOME?
4. USING COLORS TO INCREASE YOUR CLICKS
4.1 DESIGN YOUR WEBSITE TO HIGHLIGHT ADSENSE
4.2 MAKE THE BORDER GO!
4.3 TEXT IS DESIGN TOO!
4.4 BLUE IS BEST
4.5 WHERE DID MY URL GO?
4.6 DELIBERATE MISMATCHING
5. HOW TO MAXIMIZE VISIBILITY AND RESPONSE
5.1 AD PLACEMENT: WHERE TO PUT YOUR ADS?
5.2 GO WITH THE 'FLOW'
5.3 ABOVE THE FOLD
5.4 USING TABLES
5.5 COMPLEMENTING YOUR ADS
6. CONTROLLING YOUR ADS
6.1 ATTRACTING RELEVANT ADS
6.2 KEEP THE TITLE, DIRECTORY AND HEADLINES RELEVANT
6.3 FINDING KEYWORDS
6.4 KEYWORD DENSITY
6.5 KEYWORD PLACEMENT
6.6 KEYWORD FRAMES
6.7 SECTION TARGETING
6.8 NO 'BAITING'!
6.9 CHANGING METATAGS
6.10 INVITING THE ROBOT
6.11 GOOGLE ADS PREVIEW
6.12 PUBLIC SERVICE ADS
6.13 BLOCKING ADS
6.14 "ADVERTISE ON THIS SITE"
6.15 DOES LOCATION MATTER FOR CPM ADS?
7. QUICKSTART ADSENSE: A STEP-BY-STEP GUIDE
ADSENSE QUICKSTART GUIDE #1: BUILDING A BLOG
ADSENSE QUICKSTART GUIDE#2: BUILDING A SITE FROM SCRATCH
PART 2: BEYOND BASIC ADS
8. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX
8.1 FINDING MONEY WITH SEARCH
8.2 LEARN HOW TO ADD GOOGLE SEARCH TO YOUR WEB PAGE
8.3 TO SEARCH OR NOT TO SEARCH
8.4 HOME PAGE SEARCHING
8.5 CUSTOMIZING YOUR SEARCH
9. ADSENSE AND FIREFOX REFERRAL PROGRAMS
9.1 REFERRING FOR ADSENSE
9.2 FIRING UP FIREFOX
10. USING MULTIPLE AD BLOCKS
10.1 HOW MANY ADS IS TOO MANY?
10.2 WHAT TO DO WITH THREE AD UNITS
10.3 WHERE TO PUT THE SEARCH BOXES
10.4 GOOGLE IS MEAN WITH THE LINK UNITS
10 5 PUT REFERRAL BUTTONS NEAR AD UNITS
10.6 PUTTING IT ALL TOGETHER
10.7 PUTTING MULTIPLE ADS IN ARTICLES
10.8 PUTTING MULTIPLE ADS IN BLOGS
10.9 PUTTING MULTIPLE ADS IN MERCHANT SITES
11. BUILDING CONTENT
11.1 WRITING CONTENT
11.2 MAKING BUCKS WITH BLOGS
11.3 ADDING ADSENSE TO YOUR BLOG
11.4 OLD CONTENT
11.5 VOLUNTEER WRITERS
11.6 BUILD THOUSANDS OF PAGES WITH OTHER PEOPLE'S CONTENT
11.7 ADD PUBLIC DOMAIN WORKS TO YOUR SITE
11.8 ADSENSE IN RSS FEEDS
11.9 USE YOUR NEWSLETTER TO DRIVE TRAFFIC!
11.10 BUYING CONTENT/ HIRING WRITERS
11.11 AUTOMATED CONTENT
