Search This Blog
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Wednesday, 26 October 2011
Top 37 Killer AdWords Pay-Per-Click Secrets
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches that can hone a company's marketing strategies. Witty chapters detail the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product's weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person's gestures can elicit a more generous response by strengthening a perceived bond. While written primarily for a marketing audience, this amusing book has equal value and appeal for executives, salespeople—even parents trying to persuade their kids to do homework.
Labels:
Advertising,
Noah J. Goldstein,
Robert B. Cialdini,
Self Help,
Self Improvement,
Steve J. Martin
Tuesday, 25 October 2011
Advanced Google AdWords by Brad Geddes - LINKS UPDATED
Advanced Google AdWords
by Brad Geddes
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.
Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
Improve Your Profits and Strategies
While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.
Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:
- Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
- Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
- Write ads that increase not just click-through-rates and profits
- Understanding quality score so that you can monitor and increase your quality score
- Learn how to set bids based upon ROI, time of day, profits, geography, and more
- Strategies for organizing your account based upon your goals
- Conversion tracking strategies to learn what parts of your account lead to sales
- Master testing ad copy and landing pages
- Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
- Learn how to tame the content network so you can profitable expand your advertising goals.
Subscribe to:
Posts (Atom)